{"product_id":"ikiru-kihon-starter-sweater","title":"IKIRU | Kihon Starter Sweater","description":"\u003cp\u003eThe piece you reach for without thinking. The one that was already right before the day told you what it needed.\u003c\/p\u003e\n\u003cp\u003eClean across the chest. Quiet at the wrist. The embroidered IKIRU mark sits where it belongs — present without performing. The ribbed collar and cuffs hold their shape through everything the week throws at them.\u003c\/p\u003e\n\u003cp\u003eThe fit is classic without being rigid. Roomy enough to breathe in. Structured enough to mean something. The kind of sweatshirt that drapes correctly from the first wear and only becomes more completely yours from there.\u003c\/p\u003e\n\u003cp\u003eSlow mornings. Cool evenings. The quiet hours between the work and the rest. This piece belongs in all of them without asking to be noticed in any of them.\u003c\/p\u003e\n\u003cp\u003eBuilt to age well. Built to be worn constantly. Built for the man whose focus is always on the life he is living rather than the clothing he is living it in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e生きる. To live. Comfortably. Completely. 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